Nearly two decades old this previously niche platform has transcended many other forms of storytelling and journalism to become a flourishing self-contained industry.
In late 2014 American journalist Sarah Koenig released the podcast series ‘Serial’ which redefined the podcasting medium, by combining professional journalism and an invigorating story arch rivalled only by a HBO television series. The Hollywood Reporter coined this ‘The Serial Effect’.
Serial series one revolves around a murder case from Baltimore Maryland between the years 1999 and 2000. Koenig believes the convicted Adnan Syed has a story to tell and may be innocent of the crime, so she begins to investigate and take on an ulterior perspective to attempt to make sense of the sentence. After completion of the series the stir that it created was enough for Syed to earn a retrial that is still yet to happen (as of 2016).
If you haven’t checked out ‘Serial’ you can at this link.
After decades of visual medium progression, the simplest expression of creativity is back. The renaissance of audio journalism and story-telling is here.
What has caused this affluential return?
Quality podcasts, such as Serial, are definitely a contributing factor to the resurgence but there are a few other points to take into consideration. Including longevity, accessibility and the affordability.
I’m going to start this by quoting my father, “My family used to sit around and listen to stories on the radio and now 50 years later we are doing it again!”. My Dad couldn’t believe the similarities to what we are doing on our car trip in 2016 to what he did in his old family lounge room in 1960. The quality in recent podcasts is substantial enough to rival big budget television series’. Also the variability in new age podcasts means anything and everything can be spoken about! In one day I can listen to stories of true crime from history in Sword and Scale, to a comedic real life situation of someone’s dad wrote a pornographic novel in (the aptly titled) My Dad Wrote a Porno.
Everyone has the world at their fingertips, we are always seeking information and entertainment. The availability and accessibility of new age podcasts is incredible within a few minutes you can have several audio files downloaded and ready to play. In this regard keeping up with current events is easy, if you don’t have time to read or watch the news, you can listen to it anywhere and while you complete other activities.
We all want this continuous stream of information but as it become easier to source the price must go down. Podcasts are mostly entirely free with the producers making their earnings off of advertisers in relation to how many users stream their show. Not only is it inexpensive for the listeners the creators do not have many additional costs other than the usual startup fees.
Observing these key motives it is easy to see why a greater number of people are producing and consuming podcasts across the globe. There is an every increasing demand for current news and information, the populace feel the need to know be educated about world events and a simple, effective and cultivated medium for this is the industry of podcasting.